Off-White™ exists at the intersection of high fashion and streetwear. It was started in Milan in 2012 by Virgil Abloh, who in March became Louis Vuitton’s the first Black artistic director (for menswear). The Off-White™ aesthetic is based on the deconstruction and the reimagining of ideas. The fashion company has become known for collaborating with other brands including Levi’s and Moncler.

In a testament to staying power, Abloh’s company arguably has Nike’s most coveted sneakers at the moment.