Heaven by Marc Jacobs tapped the new rap girlie Ice Spice to star in its newest spring ad campaign. Having the Bronx, New York native as a celebrity ambassador for the collection makes sense—she loves pulling up to the scene in a fire pink look on most occasions. Marc Jacobs' colorful, yet playful line fuses the Y2K aesthetic with 90s grunge. 

In the campaign, Ice Spice can be seen galavanting in the desert riding a mechanical bull or posing next to a gas pump while wearing a pink crotched dress over floral bathing suit, which she paired with platform boots.

Check out the campaign images below. The first drop is slated for later this month. Keep an on marcjacobs.com for more details.