When it comes to marketing, companies do a lot to get the attention of consumers. Red Lobster is celebrating its 25th anniversary and to mark the occasion, they are doing something quite different to complement those Cheddar Bay Biscuits we all love.

The seafood restaurant created a lip balm which tastes like their signature biscuits. You would REALLY have to love these biscuits to go that far.

However, there is a process in place in order to get this lip balm. They are being included in Cheddar Bay Biscuit-themed goodie bags which will be given away to select customers who have signed up for the restaurant’s Fresh Catch Club.

Once you’ve signed up for this Red Lobster rewards club, you become one of 250 people randomly selected to get the goodie bag with the Cheddar Bay Biscuit-flavored lip balm.

Most people may not even actually wear the lip balm, but keep it as a collector’s item.