Rihanna has started a new trend. In addition to activating just about every major makeup brand’s censors regarding inclusivity, the “Work” entertainer’s Fenty Beauty makeup line has set a new direction on the runway!

By styling her Fenty highlighters in a new and imaginative way, the pop star is encouraging beauty lovers to break out of the traditional mold when it comes to applying makeup.

A new Fenty trend was spotted on the Puma X Fenty runway where makeup artists took the colors and dabbed them in a strong “C” shape across the eyes and cheekbones of runway models.

Exhibit A, courtesy of Bustle.

rihanna fenty

For the fashion show, which took place in New York City, artists applied Fenty Beauty’s Killawatt Freestyle Highlighters and Shimmer Skinsticks over the models’ eyes and cheekbones. The result? Colorful, iridescent peach, pink, purple and green highlights.

Come through, RiRi!