RuPaul has been a trendsetter for several decades. He has contributed greatly to the pop culture landscape. Through music, being a public feature and creating the widely loved show RuPaul's Drag Race, many look up to Ru for being unapologetically authentic.
The drag icon is now continuing in this path with his new collaboration with Build-A-Bear Workshop. The collab comes at a significant moment, as politicians and many conservatives seek to "erase" drag queens from the public eye and weaponize their presence in the name of transphobia.
As a part of its Bearcave collection, which houses mature collaborations from the brand, RuPaul ' sbear joins a cohort of other dazzling partnerships such as Black Panther, Star Wars, and Ted Lasso.
The plush bear comes complete with a platinum blonde wig, bold make-up and a gold sequin gown, reminiscent of one of RuPaul's most recognizable looks. The star posted a video to Instagram excitedly unboxing the bear and showing off its cuteness and features.
"I feel like a proud parent," laughed the drag icon in the post, "I think everyone's gonna love this. Gorgeous!"
This collector's item is available to purchase online only. You can buy the bear solo or part of an entire gift set.