Tennis great Serena Williams, is partnering with Cash App, one of the most-used finance apps for money transfers, to empower her fans to take control of their finances. 

The partnership is timed to Cash App’s first brand campaign, “That’s Money” which demonstrates how gratifying it can feel to take control over your money via Cash App’s plethora of products, featuring iconic athletes including Williams and NFL star Odell Beckham Jr. 

In the advertisement, posted on her Instagram, just a few taps on her phone, Williams uses the app for convenience. Whether it’s paying her babysitter in minutes, using the digital banking tools to track her spending, or just to move her assets effortlessly between the people and places she cares about the most. Williams emphasizes how much the app provides ease, tools, and practicality for everyday money management for functions like peer-to-peer payments, Cash Card (Visa debit card) access, and early paycheck deposits. 

“I am a huge proponent of financial independence, education and accessibility,” says Williams. “I want to use my platform to raise awareness around the opportunities money management tools like Cash App have to offer, so working together was a no-brainer. Cash App’s new brand campaign highlights just one of Cash App’s features I love to use and I hope this will show audiences that they can also financially interact with friends and family in a seamless way.”

In addition to brand partnerships, the 23-time Grand Slam champion regularly flexes her entrepreneurial muscles with regular investments and Serena Ventures, her venture capital firm which has raised $111 million to power early-stage startups lead by women of color.