If there's one thing California born and bred rapper Snoop Dogg does well, it's get to the bag. While he may be most known for being one of the OGs of West Coast rap—giving us hits like "Gin and Juice" and "Drop it Like It's Hot"—Snoop has fully rebranded himself as a serial entrepreneur. From acting, commercials and more, the entertainer is now breaking into the food and beverage space with the launch of his ice cream brand, Dr. Bombay Ice Cream.
"Rolling down the street" into more than 3,500 Walmart stores nationwide, the frozen treat will feature seven flavors, all personally crafted and curated by the Dogg himself. Launch flavors include: Bonus Track Brownie, the creamy delight of Cocoa Cream Cookie Dream, or the refreshing zing of Iced Out Orange Cream. Other enticing flavors include Rollin' In the Dough, S'more Vibes, Syrupy Waffle Sundaze, and the vibrant Tropical Sherbet Swizzle.
"Ice cream is more than just a snack to me; it's a way to chill, relax, and get happy. That's exactly what I want Dr. Bombay Ice Cream to do—bring a smile to your face and ease your mind," Snoop Dogg said. "I've poured my heart and soul into perfecting these first seven flavors, and I can't wait for my fans and the world to experience what I've created. Fans will also notice that my sidekick, Dr. Bombay, is the name, face, and persona of this brand. That’s because he’s like a son to me, and you always want your kids to be more successful than you are, that’s my goal in building this lifestyle brand – starting with ice cream."
If you're not familiar with Dr. Bombay, it was originally an NFT from Snoop's Bored Ape Yacht Club collection, and has transcended the digital realm to become a larger-than-life symbol of modern-day art and culture.
The ice cream is only the tip of the iceberg for the rapper's new food and beverage company, Bosslady Foods—a play on the nickname given to his wife Shante Broadus. The brand—in partnership with Happi Co.—is committed to providing snacks that allow fans to enjoy the moment and unwind. Bosslady Foods embodies Snoop Dogg's unrivaled flavor curation.