Mark Cuban and the Dallas Mavericks have hired Cynthia Marshall as interim CEO in the wake of the team’s sexual harassment scandal. Marshall is the former head of AT&T operations in North Carolina.
In a press conference held on Monday (February 27) afternoon, the franchise introduced Marshall. SI reports the veteran exec was hired Friday after she met with the team’s front office members. According to The Dallas Morning News Cuban decided on Marshall “in a capacity that will help lead the revitalization of the franchise.”
— NBA TV (@NBATV) February 26, 2018
During the conference, Marshall said, “The process failed somewhere.”
She continued, “I don’t know why it failed. And so that’s what we have to dig out. So I will be meeting one-on-one every single employee of the organization. I’m calling it my own `March Madness.”’
For 30 years Marshall held roles in human resources, operations, and regulatory/external affairs. In 2015 Marshall was named AT&T’s top diversity officer. Through her career Black Enterprise magazine named her one of the top 50 most powerful women in corporate America. Her addition to the team is seen as a cultural shift. Players from the team met with Marshall and the Mavs’ head coach Rick Carlisle praised her as “dynamic” and “charismatic.”
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Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.