Mark Cuban and the Dallas Mavericks have hired Cynthia Marshall as interim CEO in the wake of the team’s sexual harassment scandal. Marshall is the former head of AT&T operations in North Carolina.

In a press conference held on Monday (February 27) afternoon, the franchise introduced Marshall. SI reports the veteran exec was hired Friday after she met with the team’s front office members. According to The Dallas Morning News Cuban decided on Marshall “in a capacity that will help lead the revitalization of the franchise.”

During the conference, Marshall said, “The process failed somewhere.”

She continued, “I don’t know why it failed. And so that’s what we have to dig out. So I will be meeting one-on-one every single employee of the organization. I’m calling it my own `March Madness.”’

For 30 years Marshall held roles in human resources, operations, and regulatory/external affairs. In 2015 Marshall was named AT&T’s top diversity officer. Through her career Black Enterprise magazine named her one of the top 50 most powerful women in corporate America. Her addition to the team is seen as a cultural shift. Players from the team met with Marshall and the Mavs’ head coach Rick Carlisle praised her as “dynamic” and “charismatic.”



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