Connect with us

Black Listed

Africa’s Billion-Dollar Haircare Industry

In Africa, haircare becomes a multi-billion dollar industry

While still largely based in the informal economy, the African haircare business has become a multi-billion dollar industry that stretches to China and India and has drawn global giants such as L'Oreal and Unilever.

Hairdressers such as Ogble are a fixture of markets and taxi ranks across Africa, reflecting both the continent's rising incomes and demand from hair-conscious women. "I need to braid my hair so that I will look beautiful," said 25-year-old Blessing James, wincing as Ogble combed and tugged at the back of her head before weaving in a plait that fell well past the shoulder.

While reliable Africa-wide figures are hard to come by, market research firm Euromonitor International estimates $1.1 billion of shampoos, relaxers and hair lotions were sold in South Africa, Nigeria and Cameroon alone last year.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending

Born Free, Not Equal? Women’s Education in Post-Apartheid South Africa

News

Uzo Aduba Talks Best Regions for a Luxurious Nigerian Getaway

EBONY Exclusive

Jonathan Butler on His Album ‘Close to You’ & Covering Classic Songs Jonathan Butler on His Album ‘Close to You’ & Covering Classic Songs

Jonathan Butler on His Album ‘Close to You’ & Covering Classic Songs

EBONY Exclusive

Uzo Aduba Recalls Grad Student Asking if All Africans Live in Huts

EBONY Exclusive

Advertisement
Connect
Join EBONY.com