While online shopping has become a convenient staple in the retail space, there are still lingering issues with the service. One of the biggest ones is the separation between the standard model physique showed in a garment and that of the ideal woman who ranges in shape and size from that of models. ASOS is reportedly launching a feature to help with this, according to InStyle.
Keep your eyes peeled as this rolls out across our app 👀 https://t.co/Hb4aMD4zOE
— ASOS (@ASOS) March 21, 2018
The online retailer will now show the same clothing item on different-shaped models to help give shoppers a better idea of how a piece of clothing will look on them. The feature is already available on a few women’s items on the website and will be coming to the ASOS’s app within the next few weeks. “We’re always testing new technology that can make our customers’ experience even better,” an ASOS spokesperson said. “In this case, we’re experimenting how to show product on different size models, so customers can get a better sense of how something might fit their body shape.”
The website, which has navigation for petite, tall, plus-size and maternity wear, is already a leader in body positivity and inclusion. This new feature will only up the ante.
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Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.