Letitia Wright spoke about being the Power of Good ambassador for the bareMinerals beauty brand on Wednesday. The Black Panther breakout star joins supermodels Hailey Baldwin and Rosie Huntington-Whiteley a face of the global brand, according to PR Newswire.
Wright spoke about the positivity of the brand and what the role of ambassador means in her life. “To me, the Power of Goof represents positivity, love, and honesty. I try to live my life not just for myself, but in a way that’s also beneficial to others,” she said in a press release. “The Power of Good means sharing your talents and the best side of yourself to the world. Clean beauty offers peace of mind because you can trust the ingredients that you’re putting on your skin. My Power of Good message is to be full of confidence and free of fear.”
Jill Scalamandre, president of bareMinerals, said in her statement, “We chose Letitia earlier in the year because of her personal and impactful message about the world of clean beauty.”
On the addition of Baldwin and Huntington-Whiteley, the president said, “Hailey and Rosie demonstrate that our passion for the power of our products and the power of our message is shared by some of the world’s most influential women.”
Scalamandre continued, “When looking at what unites our ambassadors, it was clear that they all live their lives with humanity, meaning, and strive to positively affect the people they touch. We are excited to watch these partnerships grow.”
What's Your Reaction?
Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.