Beyoncé made history as the first Black woman to headline Coachella in April 2018. She delivered a nearly two-hour performance that paid tribute to Black music, activism, feminism and historically black colleges. She took the stage in several custom Balmain pieces including college letter sweatshirts, which are finally going on sale to the public.
BALMAIN X BEYONCÉ • "It's not often I get to partner with someone that I so highly respect and from whom I can learn so much. Our three months of meetings, rehearsals, face-timing, & endless phone calls definitely paid off."@olivier_rousteing on working with @beyonce. EXCLUSIVE PREMIERE AT BALMAIN'S PARIS FLAGSHIP 44 RUE FRANÇOIS 1er, JULY 13, 7:00-9:00 PM • LAUNCHING WORLDWIDE JULY 14 @ BALMAIN.COM • #BALMAINxBEYONCE
Now Bey and the French luxury fashion house are teaming up for a charitable capsule of the BAK-lettered gear from the historic performance. The collection will include six pieces: three sweatshirts and three T-shirts offered in black, bright yellow and hot pink. The pieces will range from $290 – $1,790, according to Vogue.
One hundred percent of the proceeds from the pieces will go toward the United Negro College Fund. Beyoncé made a $100,000 donation to four HBCUs following her Coachella set.
BALMAIN X BEYONCÉ • "What we all saw on those successive Coachella Weekends was nothing less than iconic. Her performance, message and music – along with the looks that we created together- made for one of those rare, indelible images that I believe will long remain in my generation's collective memory." @olivier_rousteing • EXCLUSIVE PREMIERE AT BALMAIN'S PARIS FLAGSHIP 44 RUE FRANÇOIS 1er, JULY 13, 7:00-9:00 PM • LAUNCHING WORLDWIDE JULY 14 @ BALMAIN.COM • #BALMAINxBEYONCE
Oliver Rousteing, Balmain creative director, explained the importance of the limited-edition collection:
“After experiencing that beautiful partnership, we weren’t ready to just walk away without adding gone final, perfecting touch. This collection of hoodies and tees, based on key designs from our Coachella efforts, responds to our need to repay an obvious debt for the inspiration we received from the signature spirit and legacy of America’s historically black colleges and universities(HBCUs). Which is why we are so very pleased to announce that proceeds from this collection will help fund the impressive work of the United Negro College Fund (UNCF)—helping to guarantee that tomorrow’s leaders will be able to attend college, thrive and graduate.”
Rousteing is the first Black person to hold the position at the brand.