Beyoncé made history as the first Black woman to headline Coachella in April 2018. She delivered a nearly two-hour performance that paid tribute to Black music, activism, feminism and historically black colleges. She took the stage in several custom Balmain pieces including college letter sweatshirts, which are finally going on sale to the public.
Now Bey and the French luxury fashion house are teaming up for a charitable capsule of the BAK-lettered gear from the historic performance. The collection will include six pieces: three sweatshirts and three T-shirts offered in black, bright yellow and hot pink. The pieces will range from $290 – $1,790, according to Vogue.
One hundred percent of the proceeds from the pieces will go toward the United Negro College Fund. Beyoncé made a $100,000 donation to four HBCUs following her Coachella set.
Oliver Rousteing, Balmain creative director, explained the importance of the limited-edition collection:
“After experiencing that beautiful partnership, we weren’t ready to just walk away without adding gone final, perfecting touch. This collection of hoodies and tees, based on key designs from our Coachella efforts, responds to our need to repay an obvious debt for the inspiration we received from the signature spirit and legacy of America’s historically black colleges and universities(HBCUs). Which is why we are so very pleased to announce that proceeds from this collection will help fund the impressive work of the United Negro College Fund (UNCF)—helping to guarantee that tomorrow’s leaders will be able to attend college, thrive and graduate.”
Rousteing is the first Black person to hold the position at the brand.
What's Your Reaction?
Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.