With nearly 10,000 entries submitted on the day of the project’s announcement, Beyonce has captivated the spirit of her fans’ (The entire universe?) beliefs about the true meaning of "pretty."
Fans and followers submitted their Instagram images using the hashtag, #whatispretty, showcasing their personal style and personal definition of the sometimes loaded term. The video opens with fans proudly singing to her song, “Pretty Hurts,” and includes powerful video clips of young men and women speaking their truth about what pretty means to them.
“Pretty is the acceptance of someone’s positive energy and physical beauty”, says one young man in his Instagram video post.
That Beyoncé always finds a way to help us instill a little self-love within ourselves—and we love her for it! That is pretty.