Beyoncé has amped up the visibility of her philanthropic work after her historic Coachella performance. Yesterday, the singer revealed that she would be donating $100,000 of scholarship funds to HBCUs. The four schools included Xavier University, Wilberforce University, Bethune-Cookman University and Tuskegee University.
Bey is now using her activewear brand IVY PARK to help to empower young female figure skaters through the organization Figure Skating in Harlem. Through the collaboration, the young girls were gifted with product from the line to help encourage them to continue on in their sport.
FSHarlem was started by Sharon Cohen in 1997 as a means to give girls in the New York City community a space to participate. Figure skating can often times be exclusive to people of a certain class and demographics. Cohen believed that the discipline required to partake in figure skating would help to foster the tools needed to succeed in school and through college.
As a part of the campaign, the FSHarlem girls modeled the Spring line in a short film. Cohen says they were “in shock” when she revealed that they would be working for the pop star.
Resilient, strong, intelligent, focused, these are just some of the words we use to describe the girls of Figure Skating in Harlem! And it is for these reasons that @Beyonce & @Weareivypark have chosen to collaborate with FSH in what we are calling a celebration of shared values. pic.twitter.com/tP5im0e79t
— FigureSkatingHarlem (@FSinHarlem) April 17, 2018
“Beyoncé is a fierce, authentically powerful woman of color. She inspires young women and girls globally who look just like her to do the exact same—to be fearless, free, and proud of themselves,” Cohen told Vogue.
In a newsletter posted by Figure Skating Harlem, it is stated that Bey and the organization share the same values: Confidence, Determination and Success! Together we have collaborated to inspire girls everywhere to be their very best!
Watch the short film above.