To honor International Women’s Day, IVY PARK, Beyoncé‘s global activewear brand shared its Spring/Summer 2018 campaign. In the new campaign captures the strength of women all around the world including models of all shapes and shades. Athlete Risqat Fabunmi-Alade and artist IAMDDB are featured in the visual which showcases women working out, upholding the brand’s mission statement “Strong Beyond Measure.”

The video was shot by director Jonas Lindstroem.

ivy-park-spring-summer-2018-campaign-3