To honor International Women’s Day, IVY PARK, Beyoncé‘s global activewear brand shared its Spring/Summer 2018 campaign. In the new campaign captures the strength of women all around the world including models of all shapes and shades. Athlete Risqat Fabunmi-Alade and artist IAMDDB are featured in the visual which showcases women working out, upholding the brand’s mission statement “Strong Beyond Measure.”
The video was shot by director Jonas Lindstroem.
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Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.