To honor International Women’s Day, IVY PARK, Beyoncé‘s global activewear brand shared its Spring/Summer 2018 campaign. In the new campaign captures the strength of women all around the world including models of all shapes and shades. Athlete Risqat Fabunmi-Alade and artist IAMDDB are featured in the visual which showcases women working out, upholding the brand’s mission statement “Strong Beyond Measure.”

The video was shot by director Jonas Lindstroem.


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