Carol’s Daughter is the brand we know and love for beautiful skin and hair. The brand has particularly been an exhaustive resource for Black women and girls with natural hair. The transition from relaxed hair to natural isn’t always sexy. Many women lack the tools and product to even begin. Now Carol’s Daughter searches for three women to enter its ‘Transition Me Beautiful’ contest on Facebook to start the long and rigorous process off right.
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The new Carol’s Daughter site will support the selected women as they make the total lifestyle transition, Carol’s Daughter has enlisted a savvy glam squad of renowned experts including Curly Textured Expert, Diane DaCosta, Author of Textured Tresses, and Health & Wellness Expert Latham Thomas to equip them with the confidence and resources for their journey ahead.
The winner’s journey will be documented for one year on the new Carol’s Daughter website devoted to Transitioning, launching in Spring 2012. “We are particularly excited to present this contest because through it we are able to offer women the guiding solutions, confidence and resources they need to transition and eventually find the freedom within their natural texture and new lifestyles,” says Carol’s Daughter Chief Marketing Officer, Olivia Scott-Perkins.
As part of their prize, the winning models’ 360o Transitioning Immersion Weekend in NYC includes an intimate dinner with Carol’s Daughter Founder Lisa Price, a spa experience at The Back Room Hand & Foot Spa, a one-year’s supply of Carol’s Daughter products, a Flip Cam, a custom wardrobe by Sammy B, and a photoshoot!
Ten first prize winners will receive a Flip Cam to document their hair journey, Carol’s Daughter products, and an “I Love My Hair” t-shirt. Twenty second prize winners will receive Carol’s Daughter products and an “I Love My Hair” t-shirt.
Consumers may enter the contest on Carol’s Daughter’s Facebook page at www.facebook.com/carolsdaughter . The grand prize winners will be chosen based on their responses to the following:
1. Why do you want to transition? What is your personal hair story?
2. What particular moment in your life brought on this decision?
3. What will transitioning mean for you?
4. How long have you been transitioning?
5. Photo submission
Winners will be announced on Facebook by Lisa Price on April 6, 2012!
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Style & Pop Culture Editor