Cop This Today: Gap x Dapper Dan Hoodie

The legendary designer Dapper Dan. Image: courtesy of Gap.

Coming off the heels of their Yeezy x Gap collection, Gap tapped the legendary Harlem-based designer Dapper Dan, the custom couturier of the Black glitterati set, to update its classic hoodie. The refreshed limited-edition sweatshirt comes in a smooth peach (all the more perfect for highlighting bronzed skins) and is emblazoned with “DAP,” shorthand for the iconic designer’s nickname, whose real name is Daniel Day, as a play on the brand’s classic logo.

Gap’s Spring 2022 campaign is all about championing individuality and the freedom to be yourself, and features bevy of diverse characters, including Dapper Dan, Indira Scott, Yumi Nu and Shalom Harlow. “As a brand rooted in modern American optimism, we celebrate what it means to be your true self today,” says Mary Alderete, global head of Gap marketing. “This campaign is an honest reflection of individuals shaping culture by embracing their own paths—not what has been historically or traditionally defined for them, but what they define to be true for themselves. The campaign creative captures these creators pioneering a more inclusive, accepting world and putting their own distinctive stamp on American style.” 

Cop this hoodie today—at 4pm ET—for $99 on gap.com.

Image: courtesy of Gap

More

LATEST STORIES

Newsletter

Sign up for the EBONY Newsletter

By subscribing, you agree to share your email address with EBONY to receive our weekly emails, events, and other updates. Please see our privacy policy for more information.

By subscribing, you agree to share your email address with EBONY to receive our weekly emails, events, and other updates. Please see our privacy policy for more information.

Newsletter

Sign up for the EBONY Newsletter

When you sign up for the EBONY newsletter, you’ll be the first to know about all the latest news and updates that are important to you. Gain access to exclusive interviews, videos, special events, and product giveaways delivered right to your inbox!

By subscribing, you agree to share your email address with EBONY to receive our weekly emails, events, and other updates. Please see our privacy policy for more information.