Online boutique Fashion Nova is jumping into menswear.



In April, the e-commerce shop announced their catalog would soon include a men’s line. They posted a teaser video encouraging their followers to sign up for notifications about the upcoming products. On Monday (May 21), the brand posted news that Fashion Nova Men will be launching on June 12. They also posted videos to give a preview of what can be expected of the clothesline.

 

Fashion Nova is the fastest-growing women’s apparel company and one of the most searched brands on Google. In the world of fast fashion, the brand prides itself on providing low prices for high fashion. They have been able to attain much of their success through celebrity endorsements from Cardi B, Amber Rose and Kylie Jenner.

It’s unclear if the marketing for the menswear will include support from any male celebrities in the beginning. The announcement of the expansion has brought about mixed reactions from consumers.



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