Online boutique Fashion Nova is jumping into menswear.
Fashion Nova Men drops June 12. You ready? pic.twitter.com/JWMQXaMZtU
— FashionNova (@FashionNova) May 23, 2018
In April, the e-commerce shop announced their catalog would soon include a men’s line. They posted a teaser video encouraging their followers to sign up for notifications about the upcoming products. On Monday (May 21), the brand posted news that Fashion Nova Men will be launching on June 12. They also posted videos to give a preview of what can be expected of the clothesline.
Fashion Nova is the fastest-growing women’s apparel company and one of the most searched brands on Google. In the world of fast fashion, the brand prides itself on providing low prices for high fashion. They have been able to attain much of their success through celebrity endorsements from Cardi B, Amber Rose and Kylie Jenner.
It’s unclear if the marketing for the menswear will include support from any male celebrities in the beginning. The announcement of the expansion has brought about mixed reactions from consumers.
I can’t believe fashion nova is actually making men’s clothing…..I’m kinda mad
— cai🍒 (@_d0nuth0les) May 22, 2018
Um I’m counting on y’all to have a big and tall for us thicc boys out here I’m watching y’all! pic.twitter.com/NEAzQu5r88
— devin💧🌈 (@C0UXPER2) May 22, 2018
I hope y’all about to come harder than this, cause hunny……………. pic.twitter.com/FRagA3Hb9i
— 👸🏽 6.15 (@DiorHeaux) May 22, 2018
Me when Fashion Nova men drops pic.twitter.com/yIZAp8eR5H
— 🥀 (@GoldenKushgod) May 23, 2018
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Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.