Gucci Taps Dapper Dan for Clothing Collection

Dapper Dan to spearhead clothing line for major brand

by Shantell E. Jamison, December 21, 2017

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Back in May, Gucci received a little flack for sending a mink jacket down the runway for its cruise 2018 collection. Why? Because the internet immediately noticed that it was almost an exact replica of a Dapper Dan design that was created decades ago.

Alessandro Michele, the creative director for the iconic brand, later disclosed that he was paying homage to the fashion icon.



But now, instead of paying homage to Dapper Dan, the brand has decided to team up with him for an upcoming clothing collection–and even featured him in an ad campaign.

Dapper Dan, whose real name is Daniel Day, spent much of the 1980s inventing his own sampling, putting his spin on luxury apparel ranging from Gucci to Louis Vuitton, in addition to garments worn by local and visiting royalty, GQ reports.

And before you knew it, Dapper Dan was being featured in high-fashion runway shows.

Earlier this year, rumors swirled about the New York fashion designer reopening his legendary Harlem boutique. Now, it seems official that Dapper Dan will have an atelier that will open in uptown Manhattan in January.

And guess what? The spot will be backed by Gucci.

Similar to his practices during the ’80s and ’90s, Dapper Dan will use the new space to create custom garments via “raw materials, fabrics, prints, embroidered patches and hardware,” all supplied by Gucci to make one-of-a-kind pieces.

“Everyone paid homage to Dapper Dan, but no one ever paid him,” Dapper Dan said in a press release sent to GQ. “The people have spoken and Gucci has listened. Nothing has been more significant in the Harlem cultural scene than Alessandro and Gucci coming to Harlem and partnering with Dapper Dan.”

Excellent.

Stay tuned for Gucci’s fall 2018 collection, which is set to feature a Gucci x Dapper Dan capsule line.

 





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