Beauty comes in all colors, but that doesn't mean all make-up shades are treated equally. Fashion icon and supermodel Iman has recently voiced her concern for so-called "ethnic" make-up being placed at the back of stores. At the 2012 WWD Beauty CEO Summit, Iman, who founded and runs IMAN cosmetics, publicly complained about mass retailers like Walgreens, Wal-Mart, and Target being reluctant to place her brand amongst the store's high-street brands despite having had major success at Sephora and JCPenney.
“I have customers from all over the world that look for the products, but I also have customers in the U.S. that can’t find the product in a store near them," said Iman. Apparently, some retailers were even confused as to why the CEO has decided to add liquid foundation to her brand. Yet, the addition has also proved a successful move on Iman's part. Black and ethnic beauty products being placed at the back of the store is nothing new, but that doesn't mean it should stay that way, especially if the brands have proven themselves to be just as successful as their mainstream competitors.