As the very first model to rock an Afro at the 2015 Victoria’s Secret Fashion Show, Maria Borges continues to break beauty barriers as the new face of L’Oréal Paris. As a four-time VS show model, Borges is a major advocate for diversity in the fashion and beauty industry.
As beauty brands strive to promote diversity and inclusivity, it’s no surprise that L’Oréal Paris made Borges its new spokesperson. The campaign was announced in a statement on Women’s Wear Daily in February detailing the new fashion grant and Borges collaboration.
“I believe in the beauty of diversity and the empowering message that a girl who started from the bottom can be an international beauty symbol and be living proof that our dreams are valid,” Borges said in a statement on WWD. “The future ahead of us is bright.”
As a part of her campaign with L’Oréal, Borges will join handpicked Nigerian model Olamide Ogundele as she makes her debut at Paris Fashion Week.
The 24-year-old Angolan fashion model has graced a multitude of high fashion runways including Givenchy, Ralph Lauren, Oscar de la Renta and Versace, just to name a few. Borges has definitely been earning her stripes in the industry, as she was named Forbes’ top African Model in 2013.
In addition to naming Borges as its new face, L’Oréal Paris UK teamed up with Helen Mirren to launch a very unconventional beauty campaign that highlights a variety of races, body types and abilities.
As L’Oréal’s new face, Borges will be joining the ranks of Eva Longoria, Jennifer Lopez and Hari Nef.