Who knew dad jeans could be so cool? Actress, producer, and legend in the making Marsai Martin and Hollister did, and they teamed up to show it. The black-ish star has even enlisted her father, Joshua Martin, for the launch of the clothing brand’s newest campaign "Respect the Jeans," which showcases the company's high-waist pair's widest fit.

To accompany the campaign, Hollister had Martin and her dad dole out fashion tips: on ways to dress up or down the wide-leg style, extol on the virtues of the looser fit, as well as give handy advice on good denim practices. Head over to the #Hollister's TikTok account or Martin's TikTok and IG page to check it out.

Image: courtesy of Hollister.

Hollister Ultra High-Rise Black Slashed Thigh Dad Jeans, $55, hollister.co.
Image: courtesy of Hollister.

Hollister Ultra High-Rise Patchwork Dad Jeans, $65, hollisterco.com
celebrity ad campaigns
Hollister
Joshua martin
marsai martin