Congratulations are in order for rapper Big Sean after PUMA officially announced that he is now a Creative Collaborator and Global Ambassador for the brand.
In his latest “Moves” video, the rapper dropped some visual hints about his collab with PUMA, wearing the brands customized sneakers and burgundy velour pants.
Prior to this news, Sean was known for association with Adidas, alongside Kanye West, Pharrell and Pusha T, as he was signed with the brand for several years.
Now Sean will join the ranks of Rihanna and The Weeknd, representing his former brands main competitor.
In addition to signing with PUMA, Sean will also release his exclusive collection with the brand in 2018. PUMA will also be a sponsor in Sean’s I Decided Tour.
Sean announced his exciting news on his Instagram.
“Excited to officially announce that I am now apart of the @PUMA family,” Sean said in the caption. I Decided that this was the best path for me creatively, and we’ve been hard at work making sure this first collection is something special. Let’s get it. #2018”
Adam Petrick, PUMA’s Global Director for Brand Marketing, said in a statement, “We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”
PUMA also welcomed the Detroit native to the fold on its’ social media sites: