Robyn Rihanna Fenty

Rumors Become Reality For Rihanna x LVMH Beauty Line

And here's how you can be involved.

by Mikelle Street, February 22, 2017

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Robyn Rihanna Fenty

PARIS, FRANCE - SEPTEMBER 28: Rihanna is seen backstage during FENTY x PUMA by Rihanna at Hotel Salomon de Rothschild on September 28, 2016 in Paris, France. (Photo by Pascal Le Segretain/Getty Images for Fenty x Puma)

It can be difficult keeping up with all of Rihanna’s projects. It seems the multihyphenate star is always launching or working on something new. One of her latest projects, though, is undoubtedly one of her biggest and will get its official debut this Fall, hopefully with your help.

Rumors started percolating back in 2014 that Rihanna would be launching both a clothing and beauty collection because of various names she trademarked. The fashion arm of that has been fulfilled at least in part as Fenty has become a line under her tenure as the women’s creative director at Puma. That brand will debut its next collection during Paris Fashion Week in March. But it seems the beauty line is also well on its way.



Mid-2016, Rihanna and Louis Vuitton Moet Hennessy, the Parisian luxury conglomerate behind brands like Louis Vuitton, Givenchy, Fendi and more (yes, they also own Moet and Hennessey), jointly announced that they would be debuting the Fenty beauty line together. The Bajan princess was to work with Kendo, who has previously worked with the likes of Marc Jacobs and Kat Von D on beauty brands, to drop her label of color cosmetics. And while it’s been pretty quiet on that front so far, Rih Rih is going into launch mode.

Though the entire account has now been deleted, the company went live on Instagram on the handle @FentyBeautyCosmetics proclaiming that the first products would go into select Sephora stores this fall.  In particular the holographic lipstick, first previewed on models at the Fenty Spring 2017 runway show, would be amongst the products available. That product is a custom-blend bronze gloss mixed with a pink shimmer. There’s been no announcement of either price or sale date.

Holograph Lipstick

But that’s not all the news. Apparently, the Anti singer needs you. In another Instagram post, an open casting was announced for global makeup artists for the company. “As always, Rihanna does things differently and is looking to build a diverse team of the best artists in the business,” it read. The post was a joint announcement from Kendo and James Vincent, an artist who has worked in product for brands like Stila and Mac. “We will be hitting three major makeup cities and hold Open Interviews to find the artist and artists whose talent, drive and personality make them the right person for the position and separate them from the pack.”  

This strategy is aimed at bringing in a diversity of talent but there’s an added benefit for some of the competitors. Finalists will have an interview with and apply makeup to Rihanna herself. Talk about high stakes. Open call interviews will take place in New York, Houston and Las Vegas but you must sign up for a time.

 





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