Rihanna has been using her social media to fuel anticipation for her upcoming products. She premiered the newest addition to her beauty line, Body Lava. Now the 30-year-old is garnering interest for her potential lingerie brand Savage X Beauty in the same way.
Last week the “Skin” singer shared cryptic posts on her social media platforms, then she created new Instagram and Twitter accounts. On those accounts, she shared a small snippet of what is believed to be the first sneak peek into her lingerie product, according to W Magazine.
“Didn’t they tell you that I was a savage?” is a line from Rihanna’s “Needed Me” single from her last album ANTI. The captions of the posts are derived from the lyrics of the song as well as the name of the brand. There is no word on when Savage X Fenty will be available for consumers. The turn around time for Rih’s products has been weeks after she teases them.
It was first reported by WWD that Rihanna was partnering with TechStyle Fashion Group for the lingerie line back in March. The Bajan pop star was already working on the line for a year before speculation of its existence. From music to fashion to beauty, Rihanna was just named an icon on TIME’s 100 most influential people list.
What's Your Reaction?
Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.