Arguably, the sexiest (and coolest) girl on the planet? CHECK. Platinum-selling recording artist? CHECK. Global fashion icon? CHECK.
What can’t RiRi do?
Now, the Bajan pop star can add creative director to one of the largest athletic companies in the world to her résumé. The multi-year partnership, which will kick-off in January 2015, named Rihanna as the global ambassador and head-chick-in-charge for the company’s Women’s Training category. Fans can anticipate a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle—fusing Ri’s personality, love of sports, spirit and style into the growing footwear and apparel segment.
No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna (with Puma’s support) will bring her personal touch and creativity to the athletic world. Speaking about the new collab with Puma, Rihanna said: “It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner. I’m excited for you to see what Puma and I come up with.”
Go to puma.com for upcoming releases and further information.
What's Your Reaction?
Fashion Editor, Ebony Magazine