Serena Williams has extended the size range for her eponymous fashion line to become body inclusive.
During her Art Basel pop-up shop in Miami over the weekend, Williams introduced the “Great” collection, a lineup of all occasion pieces that can take the wearer from the gym to date night in luxurious style. Select items will range from extra small to 3X.
“We want everybody to be #BeSeenBeHeard, because we are all GREAT,” the Serena Williams brand wrote announcing the new sizes.
The caption continued, “Introducing our GREAT collection a selection of styles with extended sizing. Available now online (we ship worldwide!) In the Dallas area? Shop the GREAT collection today at our @neighborhoodgoods pop-up! Open now through December 30th #allgoods.”
The tennis star launched her fashion brand last spring but decided to take some time to work on expanding the sizes.
“We started from scratch and went back to the drawing board,” Williams told Vogue. We wanted to use plus-size fit models and for those models to feel like the clothes were made just for them, and not [merely] extended.”
The 23-time Grand Slam champion is the latest star-turned-fashion-designer to include diverse body types throughout her brand. Rihanna’s Savage X Fenty lingerie line offered plus-sizing and featured varying body types during its 2018 New York Fashion Week presentation.
The prices for items in the collection are between $40-$175. Williams was adamant about creating quality clothing at a reasonable cost.
“When I want a quality shirt, I go to a higher-end department store and it’s going to be, like, $495,” she said. “So it was important for us to have that exact same quality but to keep everything under $200.”
The Great line is available at the Dallas boutique, Neighborhood Goods and online at serenawilliams.com.
What's Your Reaction?
Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.