"I really love black women. They are the standard for beauty, in my opinion," says Russell Schiller.
In fact, the 20-year-old white student at Howard University says he admires Black women so much that he launched an inspirational campaign this year to celebrate their splendor.
Entitled #BlackWomenAreGorgeous, the Wisconsin native created the hashtag after becoming increasingly frustrated with other cultures appropriating the features and styles of African-American ladies.
"I thought it was only right to start something that all people can see where the credit belongs and how truly beautiful the culture is. It's a true passion of mine," he explained.
By using his ShootsByRuss photography skills to take stellar photos of the women on campus, he believes the recognition is "very much needed in this day and age."