Nike’s latest commercial features Simone Biles, Kobe Bryant, Kevin Hart, Odell Beckham Jr. and many other stars. The short, titled “Choose Go,” shows the stars running alongside civilians in an attempt to save the world, which has stopped spinning.
“The idea is that the power of the foot will propel the planet back to its proper motion,” explains Bill Nye the Science Guy as he twirls a globe before joining the run.
The campaign is for the newly designed Nike Epic React Flynknit. Along with the shoe, the company is launching audio guided runs on Nike Run Club. Biles, Colleen Quigley and many other athletes will be the guiding voices providing motivational speeches through the app.
Watch the advert above and take a peek at the Epic React Flyknit below.
What's Your Reaction?
Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.