Tremaine Emory has been named the Creative Director of Supreme, Complex reports.
In an interview with the New York Times, Emory spoke about his vision as a designer and why labels like “streetwear” are coded language within the fashion industry.
“Calling someone a ‘streetwear designer’ is a way to dismiss them,” he said. “It’s a means of control.”
Although Emory is set to work with Supreme, according to the report, he will also remain the designer of Denim Tears.
Last October, Emory collaborated with Champion for an apparel collection that paid tribute to Alvin Ailey. Also, he reportedly signed a partnership with Levi’s in 2021.
In 2020, Supreme was sold to the VF Corporation in a deal that was reported to be worth $2.1 billion.