Beyoncé Teases Upcoming Ivy Park X Adidas Collaboration

“We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”

Donald Glover Releases Series of Vignettes With Mo’Nique for Adidas

Donald Glover is the latest celeb to land himself a sneaker deal, teaming up with Adidas for the new Nizza DG.

Report: Beyoncé Turned Down Reebok Deal Due to Lack of Diversity

“She said, ‘Nobody in this room, reflects my background, my skin color and where I’m from and what I want to do.’”

Beyoncé Partners With Adidas for Ivy Park Relaunch

“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries.”

REPORT: Naomi Osaka Set to Sign Record-Breaking Adidas Deal

Naomi Osaka, 20, won her first Grand Slam championship against Serena Williams last week. Now the…

kanye west

Adidas Won’t Cut Ties with Kanye Despite His Controversial Slavery Comments

Adidas will continue to work with Kanye West despite an online petition on Care2 calling…

Colin Kaepernick, NFL, Protest, National Anthem

Adidas to Offer Colin Kaepernick Endorsement Deal If He Returns to NFL

While there were plenty of brands and public figures who disapproved of Colin Kaepernick’s decision…

Report: Drake Planning to Leave Jordan Brand for Adidas

Drake’s partnership with Jordan Brand has produced some fire kicks, but the “God’s Plan” rapper…

Pharrell Williams to Design Shoe for Chanel

Pharrell Williams may be a hit musician, but he’s also very much known for his…

Big Sean

Big Moves for Big Sean and PUMA Creative Collaboration

Congratulations are in order for rapper Big Sean after PUMA officially announced that he is…