The O’Jays–Eddie Levert Sr., Walter Williams Sr. and Eric Nolan Grant– premiered the music video for their latest single, “Stand Up (Show Love),” Friday

In the visual, the seminal R&B group invites fans into a studio performance of the socially conscious song. “Stand Up (Show Love)” was produced by soul legend Betty Wright, Steven Greenberg, Mike Mangini and Sam Hollander.

“This song is a call to action,” said Levert in a statement obtained by EBONY. “With everything that’s happening in the world, things can feel very dark but there is a solution and it’s a solution The O’Jays have always stood for. We need to put more love out into the world.”

“It is an important reminder for everyone,” added Williams. “The lyrics are, ‘I know it starts with us,’ which is important. We have the power to make things better. We need to stand up and combat hatred with love.”

The song is third release from iconic group’s forthcoming final studio album, The Last Word, their first musical project in two decades.

Last week, Levert and Williams used their more than 50-year-long musical experience to offer feedback on today's popular music.

In celebration of the new album, the group will be performing a special show at Harlem legendary Apollo Theater on April 26. Tickets can be purchased via Ticketmaster.

Last Word will be released April 19, and it is currently available for preorder on the group's website. Watch the music video for "Stand Up (Show Love)" below.