Bringing the social back to social media,, the latest live-video streaming app to enter the fray, makes it easy to have live video conversations by marrying some of what’s best about group chatting in Google Hangouts with the live-streaming sophistication of both Periscope and Meerkat. Launched in April by the founders of Bebo, Blab is currently in beta and now available to use on the Web as well as on iPhone and iPad. (Andriod users will have to wait for a dedicated app, but the app will work in mobile Chrome now.) Since it’s so easy to use, Blab’s becoming all the rage with marketers, podcasters and small business owners. Product Hunt is even now using Blab to broadcast Reddit-like “Ask Me Anything”-style Q&As with celebrities and experts.

Getting started is as simple as using your Twitter account to sign in and start a live video on your favorite topic. You can start live now or schedule one for later. Once you have the URL, you can invite up to three people to join for a four-way chat while others watch on in the audience. (Videos are also available for replay after the live broadcast, and you can also record your Blab.) Viewers can click the two hands up “praise” emoji to give each speaker a “feel” to show they like what they’re saying.

These are still early days for the video streaming platform, but here’s a look at five folks who’ve already figured out how to make blabbing work for their brand.

Tashan Parks Twyman

Replays: 19

Followers: 607

Following: 231

Why You Should Follow: Twyman is a business coach and social media and marketing consultant from Atlanta, who offers a no-nonsense approach to reaching your maximum potential in business, as well as teaching others how to leverage the Internet to build a stronger brand.

Tayo Rockson

Replays: 12

Followers: 488

Following: 340

Why You Should Follow: With 42K followers on Twitter, Rockson is cohost of the HustleCulture podcast, featuring interviews with entrepreneurs and hustlers from all walks of life. With his media company, UYD Media, he encourages others to use their differences to make a difference.

Terrance Gaines

Replays: 8

Followers: 167

Following: 52

Why You Should Follow: Gaines (also known as BrothaTech) has been blogging about technology for nearly a decade, which won him the Blogger Shorty Award in 2014 in the technology and innovation category. He also specializes in providing advice and services that help people get the most out of their technology.

Karen Graves

Replays: 21

Followers: 510

Following: 345

Why You Should Follow: Graves is in the business of teaching coaches who hate marketing and selling how to market and sell. Her blabs are widely viewed, cover[ing] everything from pricing strategy to a book discussion on Napolean Hill’s Think and Grow Rich.

Cheval John

Replays: 10

Followers: 689

Following: 801

Why You Should Follow: Host of the BlogTalkRadio podcast What’s the Word? John is also the author of 8 Things You Need To Do Before Quitting Your Job and 8 Lessons Every Podcaster Needs To Learn. He’s also a social media consultant who’s putting his practice to use in his blab conversations.