This fall, Church & Dwight, Co., the maker of Trojan Lubricants, invites couples to come together for the most pleasurable night in as it attempts to stage the world’s largest simultaneous orgasm. The campaign comes on the heels of a new study from Indiana University’s Center for Sexual Health Promotion that found 82 percent of users believe lubricant enhances sexual pleasure. Trojan is putting this finding to the test by turning each and every American into a believer—because feeling is believing. 

The foreplay began on October 2, as couples nationwide were invited to visit to request their free Trojan Lubricants Come Together kit. Stocked with bedroom essentials, samples and tips to experience a crazy sexy feel, the kits are sure to provide a pleasure-filled night and a whole new level of heightened intimacy. As part of the event, the makers of Trojan Lubricants are giving 69 lucky couples a night of pleasure at a luxury hotel in NYC. The movement will climax under a full moon on Friday, October, 18 at 10pm EST, as couples in NYC and across the country come together, courtesy of Trojan Lubricants.

“We know that people are using lubricants across their sex-span, regardless of age, gender or sexual orientation,” said Dr. Logan Levkoff, Sexual Health Educator and Member of the Trojan Sexual Health Advisory Council. “We need to reframe the way people view lubricants—from a problem-solver to a pleasure-provider. Because let’s face it—lube makes sex better!”

New research from Indiana University’s Center for Sexual Health Promotion found that:

  • More than two-thirds of Americans have used lubricant and are using lube as a key ingredient to achieve higher levels of intimacy.
  • Nearly half of users agreeing lubricant makes it easier to have an orgasm.
  • Sixty-nine percent of Americans agree that lubricant makes it easier to feel aroused, with both men and women reporting their top reason for breaking out the lube is to make sex with their partner more pleasurable.
  • Lubricant usage spans all age groups. In fact, peak use is seen among 25-29 year olds.

The makers of Trojan Lubricants are taking these findings to the next level and helping couples come closer together than ever before.  

“Attitudes have shifted, and lubricant has gone from a solution to a problem to the must-have bedroom accessory, with research showing it can significantly increase satisfaction and pleasure,” said Bruce Weiss, vice president of marketing for Trojan Lubricants. “It’s time to take lubricant out of the bedside drawer and into the mainstream. And with Trojan Lubricants, we’re putting a high quality product in the hands of people everywhere to take the dialogue around pleasure to a new level.”

Come Together Kit Giveaway

Mark your calendars for the earth-shaking event! Starting October 2, people can visit to sign up for their very own Trojan Lubricants Come Together Kit, while supplies last.

The Trojan Lubricants Come Together kits will be delivered in anticipation of the campaign’s toe-curling climax on October 18, as thousands of couples will be mailed the bedroom essentials to take part in what will strive to be the world’s largest simultaneous orgasm. These kits will include tips, tricks and trusted secrets from sexual health experts, along with samples of Trojan Lubricants that are designed to enhance sensations during intercourse and take passion to new heights.

Fans can visit the Trojan Facebook page for details on how they can get even luckier and win a night at a luxury hotel in New York City. The makers of Trojan Lubricants are giving away 69 hotel suites for couples to hang up their do not disturb sign and join in on the most pleasurable night in.

Trojan Lubricants were developed after years of rigorous research combined with consumer insights, and are available at retail locations nationwide. This newest product category is part of the makers of Trojan Sexual Health products’ ongoing commitment to provide couples everywhere with accessible products that enhance pleasure.