Some politicians have the gift of gab, but apparently others, like Baltimore’s Mayor Stephanie Rawlings-Blake, have the talent for tweets.
“The Tweet Elite,” a report released Tuesday by Development Counselors International, a company that specializes in marketing places identified the most prolific use of Twitter by the mayors of the 250 largest U.S. cities.
Turns out Rawlings-Blake took the top seat with more than 12,000 tweets linked to her handle @MayorSRB. She has 78,000 followers and follows more than 1,400 users of the microblogging site.
— Mayor Rawlings-Blake (@MayorSRB) March 30, 2016
“We have worked hard to leverage the power of 140 characters to create an important communication tool that has connected me to Baltimore City in new ways,” she said in a statement to the Baltimore Sun.
Just 45 minutes away and a second on the list comes Washington D.C. mayor Muriel Bowser (@MayorBowser), with about 4,800 tweets, more than 24,000 followers, and 553 people that she follows.
Today DC celebrated its first female Purple Heart recipient, SPC Antoinette Scott, for her service in Iraq. pic.twitter.com/9BoIzu3bLN
— Mayor Muriel Bowser (@MayorBowser) March 30, 2016
DCI determined their list by weighing five categories: Audience, frequency, responsiveness, engagement and influence.
“We closely tracked the Twitter activity of each mayor over a 60-day period from January 1 to February 29, 2016. Based on our analysis, ‘The Tweet Elite’ were selected – a list of 25 current mayors who have mastered Twitter,” the report reads.
You would think the mayor of the largest city in the county would be somewhere near the top of the list, but not exactly. New York Mayor Bill deBlasio (@BilldeBlasio) is followed by 485,000 people, and has tweeted 7,123 times but he follows only 702 people, so based on the criteria he comes in at 13 on the list.
— Bill de Blasio (@BilldeBlasio) March 28, 2016