The University Of Wisconsin-Superior has announced that, despite criticism, the school intends to continue its support for the “Un-Fair” campaign, a local advertising effort to raise awareness of and fight misconceptions about racism.

Conservative blogs have been criticizing what they call “racially charged”advertisements that show Caucasian people with statements like “is White skin really a fair skin?” written on their faces.

UW-Superior said in a statement released last week that the school is “proud to host the diversity dialogues” as a partner in the Un-Fair campaign, and will work to “reshape the message” to avoid alienating anyone in the community.

“We have an obligation to engage in difficult conversations about complex, even controversial social issues, with a goal of finding workable solutions,” the UW-Superior statement reads.