As cases of COVID-19 continue to rise across the country, YouTube has committed to curate content that empowers its viewers while still in the throes of one of the greatest public health crises in American history.
On July 28, YouTube Originals begins a special week of programming dedicated to health and wellness, including an exclusive COVID-19 Q&A with Dr. Anthony Fauci, “Barbershop Medicine” from the #YouTubeBlack Voices Fund and season two of Emmy-nominated series “Glad You Asked,” according to a press release obtained by EBONY.
With “Barbershop Medicine,” the video streaming service hopes to combat any misinformation that has been spreading as we continue to live in the reality of a global pandemic.
“'Barbershop Medicine' allows distrust, health equity and healthcare disparities to be discussed freely in a place we trust,” Dr. James Rutland explained. “In some instances, we offer stories most of us never knew about American history and healthcare in the Black and Brown community.”
Dr.Italo Brown notes the challenges of communities of color that are compounded during a public global health crisis.
"Sometimes, the source matters—especially for communities that bear the major burden of illness, but historically haven't had a reason to trust the healthcare system,” Brown said. “As both a product of those communities and a physician, I understand that tug-of-war. We are the bridge between the health challenges they currently face, and the healthy lives they could lead.”
Launching on the American Public Health Association (APHA) YouTube Channel, “Barbershop Medicine’s” Dr. Italo Brown and Dr. Jamie Rutland will host an exclusive COVID-19 Q&A with guest Dr. Anthony Fauci “to continue engaging audiences on the importance of the COVID-19 vaccine while also addressing vaccine hesitancy in Black and Brown communities” the press release read.
Fauci, the Director of the U.S. National Institute of Allergy and Infectious Diseases (NIAID and the chief medical advisor to President Joe Biden, has been the leading medical voice since the novel coronavirus changed the way we live back in March of 2020.
Dr. Garth Graham, YouTube's Global Head of Healthcare and Public Health Partnerships, believes that the YouTube Originals series can play a major role in educating the masses about wellness.
“These latest YouTube Originals projects centered around educating the public about their health are helping to create an honest dialogue about how we can improve the wellness of our Black and Brown communities," Graham said, “YouTube's Global Head of Healthcare and Public Health Partnerships. "We're excited to see the positive impact these Originals have and are thankful to our partners for their incredible work to bring these to life."
“Barbershop Medicine” is executive produced by Charles D. King, Marta Fernandez, Jelani Johnson, and Aisha Corpas Wynn for MACRO Television Studios and executive produced by Raeshem Nijhon and Carri Twigg for Culture House. Hashim Williams is executive producer and showrunner. YouTube Originals’ exclusive Q&A with guest Dr. Anthony Fauci is produced by Skipper Films.