HSN, a pioneer in livestream shopping and narrative-driven video content, has unveiled an exclusive partnership with Harlem's Fashion Row (HFR), enlisting four top designers from the agency, each bringing a unique and fresh perspective. The debut, scheduled for next month, will feature collections from the brands Megan Renee and Undra Celeste, followed by two additional designers in the upcoming fall season.
Bridget Love, GMM & VP of Fashion, Accessories, Jewelry & Beauty at HSN, expressed excitement about the collaboration, highlighting Harlem’s Fashion Row's exceptional designers and their exclusive collections. Love stated, “This collaboration helps HSN continue to offer our customers an ever-changing mix of must-have items that reflect multiple perspectives on fashion. We are proud to support HFR's mission of inclusivity and empowerment in the fashion industry.”
Brandice Daniel, the founder of Harlem’s Fashion Row, conveyed her dedication to amplifying diverse voices in the fashion industry through this collaboration with HSN. She emphasized that this project not only celebrates unique perspectives but also provides a crucial platform for designers of color, expanding beyond traditional retail boundaries.
Megan Renee x HFR introduces a 9-piece collection designed for everyday wear, featuring original prints that embody strength, confidence, and unapologetic femininity. On the other hand, Undra Celeste x HFR showcases a 10-piece wardrobe that embraces modern, fun, and bold workwear. The price range for these new collections spans from $49.95 for a T-shirt to $189.95 for a trench coat.
Megan Smith, the designer behind Megan Renee, shared her inspiration for the collection, emphasizing that each piece tells a unique story through prints and vibrant colors, reflecting the identity of a woman who embraces power and individuality. Undra Duncan, designer of Undra Celeste, described the collection as embodying the essence of a multicultural woman who seeks to express her authentic self at work. This collaboration with HSN represents an exciting opportunity to share a vision where fashion becomes a statement of unyielding self-expression for every woman.
The HFR brands will make their on-air debut on February 1st via a live remote broadcast from Harlem, where each designer will have a full hour of programming. Customers can explore and shop these exclusive collections on hsn.com later this month, coinciding with the network’s month-long celebration of Black History Month.
