Connect with us

News

Gucci Apologizes for Selling ‘Blackface’ Sweater

The sweater can be pulled up over the bottom half of someone’s face and features a cutout and red lips around the mouth

Screenshot

Italian luxury brand Gucci has apologized and stopped selling a sweater that social media users said resembled blackface, according to CNN.

Gucci took to Twitter on Wednesday and said it “deeply apologizes for the offense caused by the wool balaclava jumper.” Adding, “we consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.”

The black turtleneck sweater can be pulled up over the bottom half of someone’s face and features a cutout and red lips around the mouth. Social media users blasted it as resembling blackface.

“Gucci made this item slightly offensive (just racist enough to cause outrage, but not racist enough to be indefensible) on purpose, so that Gucci could get black twitter talking about their item,” Twitter user Unemployedfatty wrote. “Then Gucci came with the textbook apology after they got the attention they wanted.”

“So @gucci puts out a sweater that looks like blackface…… On Black History Month…. And then issues an apology because they didn’t know that blackface images are racist,” wrote Tariq Nasheed.

Gucci isn’t the first brand to face controversy over items that resembled blackface. Last year, Prada apologized and removed animal-themed keychains that featured a brown monkey with large, red lips, called “Otto Toto.” 

Trending

Nick Cannon Says 'Whiteface' Is Not a Thing Nick Cannon Says 'Whiteface' Is Not a Thing

Nick Cannon Says ‘Whiteface’ Is Not a Thing

Entertainment

Dapper Dan Demands Meeting With Gucci CEO Over Blackface Sweater Dapper Dan Demands Meeting With Gucci CEO Over Blackface Sweater

Dapper Dan Demands Meeting With Gucci CEO Over Blackface Sweater

News

Monica's Son Has Hilarious Response After T.I. Explains Gucci Boycott Monica's Son Has Hilarious Response After T.I. Explains Gucci Boycott

Monica’s Son Has Hilarious Response After T.I. Explains Gucci Boycott

Entertainment

Twitch Bans White User For Applying Blackface in Cosplay Twitch Bans White User For Applying Blackface in Cosplay

Twitch Bans White User for Applying Blackface in Cosplay

Race & Culture

Advertisement
Connect
Join EBONY.com