CBS Sports' James Brown

CBS Sports

Thursday night's pre-game show before the Ravens-Steelers match-up was probably the best example thus far of how much the Ray Rice video has impacted the culture around the NFL. At the end of the half-hour show—which featured a live news update on the Rice situation, complete with an airing of the elevator video—CBS sportscaster James Brown looked straight into the camera and gave a powerful speech about male responsibility, not just for domestic violence, but also for our collective devaluation of women. It's one thing when a tampon company recognizes the dangers of the phrase "You throw like a girl." It's something else when a male sportscaster says, "Our language is important. For instance, when a guy says, ‘You throw the ball like a girl’ or ‘You’re a little sissy,’ it reflects an attitude that devalues women, and attitudes will eventually manifest in some fashion."



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