Tyra Banks continues to think of new and inventive ways to secure the bag while bringing the high-end fashion world to everyday consumers. Her latest venture, according to WWD, is a modeling theme park called ModelLand.
The ticketed attraction is due to set up shop in Santa Monica, California, and open in late 2019. The 21,000-square-foot park will create a fantasy world where visitors can become “the dream version of themselves” through interactive experiences as well as curated retail and user-generated content for attendees to share.
“It’s my calling to bring modeling to the masses,” Banks told WWD of the park. “I created Top Model to expand the definition of beauty based on my own pain of being told ‘no’ that I couldn’t do something because I’m curvy or I’m Black.”
The entrepreneur also said, “My empathy for women in general increased through the experience. And now with ModelLand, I’m taking it 10 steps forward, giving people the opportunity to engage with the elusive world by opening it up to everyone,” Banks continued. “Men, women, families, all generations can come and enter this model world for a day, have a fun shopping experience, and an eventful meal. This will be the first of many. This is bursting the door open and redefining what a model is. It’s all about inclusiveness.”
Banks took to Instagram to share the news with fans, writing, “My dream for you will soon be a reality. #ModelLand. A place where everyone can be a model. A place where all beauty is celebrated. I can’t wait for you to Step Into Your Light.”