In January 2011, the television industry was shocked by the success of BET's premiere of The Game, which had been canceled by The CW two years earlier. 

The show's premiere attracted 7.7 million viewers, which led to some examination of how a revived series about the lives of professional football players had become so popular. As detailed by The Hollywood Reporter that month, the network exploited social media to generate hype. One woman who was central to the story was Stacey Mattocks, an insurance agent who had created a Facebook page when the show was on The CW and worked to get the show back on air.

On Monday, Mattocks filed a lawsuit against BET, which reveals the struggle she had with the network over her page for the previous two years.