In the ’90s, regardless of the topic, EBONY remained true to its mission to encourage and empower Black Americans to move forward and to continue to move up.
In this era of relearning and redetermining what constituted the identity of the African- American, EBONY helped its readers make sense of our experiences and to challenge our presumptions about the present while engendering hope for the future.
From its inception EBONY was determined to illuminate the truth of the Negro experience. It boldly confronted the institutionalized racism of its day, proudly provided evidence that Negroes could thrive in spite of it, yet continued to offer hope that America could and would change for the better.
In the era of Black Lives Matter, as it had in the past, when events relevant to African-Americans and their allies unfolded, EBONY brought the discussion to its readers.